With great anticipation throughout the past 6 months, PETA’s new porn site went live last week, www.peta.xxx.
The site, which showcases porn stars touting animal welfare (spay and neuter, folks!), is controversial for a variety of reasons, and many wonder if it is helping or hindering the cause. I mean, PETA has long been known for ridiculous, media attracting tactics, and no one can argue that sex sells. Remember their V-day ad that claimed vegans had such good sex, we need helmets and knee pads? Apparently “good” sex equals rough sex, and they (jokingly, mind you) said women should wear safety goggles so as to avoid getting blasted in the eye with potent vegan man seed? Or what about their awesomely raunchy super-bowl ad that shows women having a good time with their veggies?
As someone who is an advocate for both embracing sexuality and veganism, the new XXX site does amuse me. But some may argue it makes the cause look a bit ridiculous by clearly attracting attention for a not so sexy cause, through sex appeal. The site features Jenna Jameson, legend Ron Jeremy, and a personal darling of mine, Sasha Grey.
The site draws you in with promises of nudity and then slams you with some other graphic images that are not so sexy (think animal cruelty), so it is definitely an example of using sex to sell your point. But is this bad? I mean, all the cool kids are doing it, right? I also can’t help but wonder if all the porn stars on the site are actually vegan…if not, that would seem hypocritical. When Jenna Jameson says “Pleather yourself,” is she then going home, or to her next film set, to don actual leather?
If you click the “Why Nudity?” link on the site, PETA explains itself:
PETA’s mission is to put an end to animal suffering, and we use every available opportunity to spread this message—we always have, and we always will. Unfortunately, this is not always an easy task. Unlike our opposition, which is mostly made up of wealthy industries and corporations, PETA must rely on getting free “advertising” through media coverage. It’s a safe bet that many visitors to PETA.xxx didn’t set out to learn about how animals are mercilessly slaughtered on today’s factory farms; understandably, such topics are convenient to ignore. That’s why PETA must make our message impossible to forget—and launching a website with a .xxx domain name is one way that we can achieve that goal.
While the site gives me mixed feelings (to be honest, I think it is more R rated than XXX) what I really like about it is the “Sex Tips” page. When I first clicked it I was expecting some Cosmo-inspired babble, but it talks about how what we eat affects our sex drive, and goes over a bunch of different plant-based munchies we can take to fire ourselves up. Love this.
SO what do you think? Is this a good move for PETA, or no?