I wrote this for iEatGrass.com and am reposting here to spread all of the vegany love! If you don’t read iEatGrass, you should, because it’s fucking amazing.
History was made last night! Vegans, health freaks and foodies alike gathered around the TV to watch the first ever all vegan cooking show to make it to mainstream television—How to Live to 100 featuring celeb raw vegan chef Jason Wrobel.
Food Network aired the show on the Cooking Channel at 8 pm EST. The series focuses on incorporating super foods into your diet. I personally am stoked about the show because it is marketing itself not to vegans (you can already be assured we’re watching) but to omnivores. It portrays veganism in a way that doesn’t get much airtime—by focusing on what you CAN eat, instead of what you can’t. Instead of being aggressive or off putting with an intimidating super vegany title like “Be Vegan to Live Longer, You Idiot,” (which I think was the working title) the show draws in those omni-eyeballs with the simple promise of superior health. Because who doesn’t want to live until they’re old and looney? Continue reading
